Revolutionary sportswear, made for athletes, by athletes



At KJUS, we are shaping the future of technical sportswear without forgetting our roots.



Our Heritage

Where does our passion for and dedication to what we do come from? The answer is simple: it is in our DNA. Sports, the mountains and the desire to always strive for perfection is part of who we are. The first KJUS collection was launched in 2000 by Lasse Kjus and Didi Serena, one an Olympic ski champion from Norway, the other an entrepreneur from Switzerland. Over a game of golf, the two were chatting about the principles of professional golf apparel – freedom of movement and comfort – and lamented that the market was lacking skiwear that had been developed with those same ideals in mind. And so they made it their mission to fill this gap. Together, they applied their firsthand knowledge about the requirements for intelligent sportswear and developed the revolutionary, patented technologies used in all our lines of KJUS clothing. In February 2000, just before the first KJUS skiwear line hit the stores, Lasse Kjus was testing the collection’s pants and jackets at a leading fabric developer, Outlast, which involved him running around for 10 minutes in a lab whose temperature was minus 20 degrees Celsius. Lasse, Didi and our team have remained as dedicated ever since. KJUS was born out of our enthusiasm for sports and our vision for providing other passionate athletes with highly advanced apparel that allows them to perform at their best at all times, every time.



Downhill, slalom, slopes, off-piste – whatever your style, hitting the snow means facing the elements.

Kjus garments keep skiers dry and warm, without compromising on style and freedom of movement.



Ski Performance

Ever since our beginnings, we have been working with professional skiers who take each of our garments to the slopes and expose them to the most challenging conditions. Unless we have their seal of approval, we won’t put an item on the market. Downhill ski legend Didier Cuche, for example, has been one of our trusted road testers and proud KJUS athletes for many years, and our brand is also built on the valuable feedback of Lasse Kjus. Together with our athletes, we can be at the top level of performance. Like us, our athletes are dedicated to perfection. From Olympic medalists to world championships winners and off-piste pros, we share the same philosophy. The success formula of our ski athlete team is simple: anything is possible if you push yourself hard enough. Their gear, of course, should live up to the same motto.



“We want people to experience nature, to seek adventures and to focus on the moment.

The benchmark for us? Our own standards.” - Didi Serena, CEO and Founder of KJUS



Our fine-tuned and innovative skiwear delivers comfort and freedom of movement. Take our revolutionary two-way stretch ski pants, for example, which broke new ground and changed the sporting experience of athletes forever when it launched in 2003. It was soon topped by our 3D Stretch technology, which aligns the fully elastic materials in our ski jackets and pants in all directions and through all layers. Our intelligent insulation and thermal regulation systems make our garments windproof, waterproof and breathable, setting the benchmark for the next generation of skiwear.



Shaping the future, one seam at a time..



Future

KJUS is already crafting the next generation of sportswear, but what else does the future hold for our brand? In the next months and years, KJUS will be increasingly present on the world’s most celebrated golf courses, as well as on the streets of ever-moving, buzzing metropolises. Just like our skiwear, our exceptionally performing KJUS Golf and Active collections are filling a gap in the global market, and we are devoted to expanding our lines product by product, season by season. Our ultimate goal, however, is to keep doing what we’ve always been doing, constantly pushing the limits of what’s possible. We are still as passionate about outdoor sports and as uncompromising about performance as we were on day one. It is an art to strike the perfect balance between craftsmanship and groundbreaking technology; weather protection and the right body climate; function and style. Our dedication lies in continuing to master this art for generations of passionate athletes and outdoor enthusiasts to come.



Source: Kjus BrandBook